Thorold, Ontario, Canada, January 29, 2007 - Innovative Ideas and Concepts, a developer of products for the automotive sector, is pleased to announce the immediate availability of Free's Ease, a device that can be used to open doors of vehicles that have become frozen shut in cold weather. Designed for use with vehicles of all types, models and manufacturers, Free's Ease is engineered with portability and ease of use in mind.

"In areas that experience cold weather, condensation, freezing rain and even washing your car can result in car doors being frozen shut. This often leaves drivers stranded or faced with costly repairs as they struggle to gain entry into their vehicles. Free's Ease is a durable, safe solution that is easy to use", said Michael Saporito, Managing Director of Innovative Ideas and Concepts."

Free's Ease are priced at $3.99 in single unit quantities, with volume discounts and branding opportunities available to qualified retailers and distributors.

Innovative Ideas and Concepts is a privately-held company that develops products for the automative services industry. Formed by a team of professionals with extensive experience in automobile repair and maintenance, the company focuses on inexpensive and innovative solutions to problems that drivers face on a routine basis. Free's Ease, the first product offering developed by the firm, enables consumers and professionals to open car, truck and SUV doors that have become frozen due to cold weather conditions.

For additional information on Free's Ease, please visit Innovative Ideas and Concepts at www.freesease.com or contact us at the following address:

Copyright © 2007 Innovative Ideas and Concepts. All rights reserved.